Drove $24M in embedded partner revenue through strategic campaigns, customer advocacy programs, and high-performing content — contributing to 20% of marketing-sourced pipeline.
“
Colleen consistently excels in her role, exceeds targets, and makes significant contributions to the organization.
— Director, Product Marketing
Customer Advocacy Program
Automate VIP Program · First of its Kind
Conceptualized and launched the first-ever Workato Automate VIP program — leading cross-functional collaboration to identify customers, secure buy-in, and manage end-to-end production. Generated 12+ customer testimonials leveraged across campaigns, driving 500K impressions and contributing to $5M+ in influenced revenue.
Ideate & Execute
Conceptualized and executed the program end-to-end, leading cross-functional collaboration across the company to identify customers and manage production.
Asset Creation
Delivered 19 customer interviews, producing video content, blog posts, social assets, sales enablement materials, and the first embedded platform case study.
Campaign Driver
Launched an internal social campaign with "Customer Love" weeks — driving awareness, celebrating customer stories, and fueling company-wide engagement.
Fuel Growth
Leveraged testimonials across regional campaigns and ads, driving 500,000 impressions and contributing meaningfully to total marketing-sourced pipeline.
Content Creation
Content Portfolio
Developed campaigns and content that influenced over $5M in closed-won opportunities, with assets ranking in the Top 5 for performance across the marketing org.
The Product Manager's Guide to Integrations
Leveraging Marketing Integrations for Enhanced Efficiency
Embedded Platform Overview
Customer Office Hours Series
Competitive Intelligence & Positioning
Competitive Messaging & Comparison Pages
Conducted competitive messaging analysis by evaluating key differentiators, positioning, and market trends across competitors. Used insights to shape compelling narratives and created comparison pages — including Merge vs. Workato — ensuring strong positioning to drive informed buyer decisions and reduce friction in the sales cycle.